William Hill promo code and review

William Hill background

Started way back in 1934 by a British businessman, William Hill went on to become one of the biggest betting brands in the world, with a strong presence on the high street as well as a healthy share of the modern online action. They now employ well over 15,000 people and can be found in nine different countries around the world.

They are a betting firm built on offering value and excellent customer service. Refusing to be drawn into the race to impress new players, William Hill, instead, offer great prices – often market top odds – more of the time to those loyal to the brand. They also make available more betting markets on the most popular sports, such as football, and punters appreciate that.

Growth both offline and online

2005 saw this ambitious firm expand further and they bought over Stanley Leisure for £504m which made them, at the time, the biggest bookie in the UK in terms of premises. It was then time to embrace change and get their online presence in good shape and they did that by joining forces with Playtech and OpenBet, two giants in the online gambling business. This was the early stages of the William Hill site and mobile app we see today and the one that’s loved by players all over the world.

The work put in was recognised instantly, not just by punters but also by a wider audience and they were named sportsbook of the year winner. They have offices in major cities throughout Europe and are licensed and regulated by the UK Gambling Commission for its UK business and the Gibraltar Gambling Commission for international business.

A name you can trust, it’s no wonder customers flock to bet with William Hill every day, with the brand attracting new supporters week-on-week as they continue to grow in both popularity and strength. Want to join the crowd and find out what you’re missing? We wouldn’t blame you and William Hill have made changes to ensure there has never been a better time to sign-up.

William Hill sign up bonus

Create an online betting account with William Hill and you’ll receive a fantastic welcome bonus by using your William Hill promo code through this site. It’s fast, easy and can be done in a matter of minutes using your basic details, so you could be registered and taking advantage of the many offers and markets in minutes. The welcome bonus also means new players can get used to using the site without posing too much of a risk to their own funds in the early days.

Joining is so easy we have set out our super simple step-by-step guide below. Follow our lead for the best way to get started and land your William Hill welcome offer…

  • Click any link to the William Hill site on this page
  • Access the Join button located at the top-right of the homepage
  • Add in your personal details, including name, address and date of birth
  • Enter your William Hill promo code when prompted
  • Make a qualifying deposit and bet
  • Download the William Hill mobile app

There are certain terms and conditions that apply here and we advise reading through the list before accepting an account, but we have done so on many occasions when writing our reviews and found nothing out of the ordinary here, with all measures in place to help protect the customer from online fraud and the bookie from underage gambling. As a result, you will probably be asked to verify your details when first claiming a winner and that can be done by sending a pic of your photo ID by email to the customer service team.

What does the William Hill promo code get you?

Let’s now take a closer look at that all-important welcome bonus. William Hill keep a close eye on all of their offers and promos to ensure they are, at the very least, competitive in the industry and strive to make them the best available when possible. The marketing team and traders constantly work on improving their new customer offer to ensure it stands out in a busy marketplace, so the best way to get the latest welcome bonus is by checking the promotions tab on the homepage of the William Hill site.

There you will find this week’s new customer offer, as well as all deals open to both new and existing customers. We can get an idea of what to expect by looking back at some of the more popular bonuses given in the past, however, which include bet £10 get £30 in free bets, enhanced odds, extra each-way places and money back.

There’s also a number of recurring deals on the promo page that you can take advantage of every time you bet. These include boosts on football accas, boosts on horse racing winners, money back for losers beaten by the SP favourite, best odds guaranteed, #YourOdds and the popular Pick 7 competition which gives players the chance to land a whopping £50,000.

Betting on the go with William Hill

When first registering we advise downloading the William Hill mobile app to ensure you get the most out of this service. The app is far superior to most of the competition and the investment William Hill have made is obvious from the first click. It gives you all the benefits of the full site, including matches and markets, as well as a few added benefits.

You can bet wherever you like, given you have a reliable wifi connection and can even watch live sport on William Hill TV through the app. Bet on horse racing, for example, and cheer your selection on as you follow the race live. This really has to be seen to be believed. There’s also an abundance of in-play markets available to bet on in football, including many of the most popular betting opportunities that were present before kick-off.

The website, like the mobile app, is sleek and stylish but has been kept as simple as possible to ensure users aren’t flooded by the many markets and offers. It is easy to log onto the site, deposit funds to your account and find a bet within seconds thanks to the many quick links placed to the day’s most popular events on the homepage.

In testing we found it took less than a minute to place an in-play football bet. Simply click the price of the selection you want, add your stake and confirm. You’ll be on and will see a cash out value added to your account, meaning you can get out at any time. This has changed the game but is hugely popular with punters. William Hill offer a generous cash out feature on many of their bets, including horse racing accumulators and multiples and football singles. Let your bet run to a finish to cut-out the risk and take a lesser amount to finish for a profit. It’s a gamble in itself but, if played wisely, it could see you turn a loser into a winner.

William Hill TV and live streaming coverage

We’ve already mentioned the William Hill TV tab briefly but want to revisit this in a bit more detail. Click the feature and you’ll see all of the day’s listed fixtures which are available for you to watch live. If you have placed a bet on the outcome – including all UK and Irish horse racing – you can take advantage of a faultless stream and commentary beamed directly to your desktop and mobile app. Other sports include football, cricket, tennis, basketball and darts.

As well as the live action, the William Hill TV page also gives useful stats on both teams and players, which helps keep you right up-to-date on the game. It also works fantastically well with in play betting and that’s featured on this page too. Watch the play, study the stats and make a bet on one of the many markets, including match winner, handicap, next player to score and total goals.

Superb racing coverage

Visit the horse racing page and you’re in for another treat. Here you will find all major meetings from the UK and Ireland as well as fixtures from the likes of Canada, USA, Australia, France, Germany and Saudi Arabia. There’s also antepost betting which allows you to get in early and secure a better price on your selections at upcoming highlights such as the Cheltenham Festival and Grand National. Beat the queue by getting in early.

Those in need of a bit of a helping hand? When betting with William Hill you’ll get expert previews on every UK and Irish race from the Racing Post. This is ideal for those looking for a quick bet for interest stakes, without putting too much thought into their selections. Read the brief race summary, follow the tip and add your bet. It’s that easy.

Blog and news

There’s also a blog section of the desktop site that gives well researched opinions and selections on upcoming major sporting events, such as horse racing, Premier League football, golf majors and tennis Grand Slams. Reading these are a great way to improve your knowledge of the fixture, as well as what betting markets are being offered.

Everything is kept as simple as possible when using the William Hill site and for anything you’re not sure of, there’s the well-stocked frequently asked questions page which offers a catalogue of questions and helpful answers, allowing you to improve your betting knowledge and awareness of William Hill house rules.

William Hill cutomer service

If you need to speak to someone regarding a problem using the site you’ll be glad to hear WH run a fantastic customer service channel which is easy to contact, with the staff polite, patient and always happy to help. There are a number of ways to get in contact, including by email and phone or you can even drop them a message on social media.

Our favourite contact method is the Live Chat feature which serves as the quickest line of communication. Simply type your problem into the conversation box and a member of the customer service crew will respond via the same method. This can’t be closed until you are completely happy with the outcome, and if not, your issue can be escalated to the relevant department who will call you back at a convenient time. To avoid the hassle of all that, we suggest giving the FAQs page a read first to make sure your question can’t be answered there. That speeds up the process for both parties and it also helps you avoid having to wait in line or explain yourself to anyone.

Joining William Hill is easy and new customers will get their hands on a superb welcome bonus when opening an account. Once in you can take advantage of an unrivalled number of betting markets on your favourite sports, including horse racing and football from meetings and divisions all over the world. If you love sport and enjoy supporting your opinions with a bet, we’re confident you will find a friend in the William Hill desktop site and mobile app. Use your William Hill promo code to get started through this page.